In creating this cereal I used the Family fun techniques because I figure in the morning the kids would want to sit down with their mom or dad and eat this cereal while doing the maze on the back of the box. I’m hoping that litter kids see how much good time the kids in the commercials are having and would like to have the same kind of fun with their parents.
The second technique I would use in advertising would be Excitement. I would make a commercial with the main character Captain Bear (shown on front of box) leading kids to find the cereal. I hope to reach the kids in thinking that if they eat this cereal they too could have a fun adventure eating Golden Bears.
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